Kiri Masters

In this fast-paced keynote, Kiri Masters helps you see what most brands are missing: this isn't a threat to your business, it's the next evolution of it. Drawing on a decade of ecommerce expertise and powerful lessons from retail's past transformations, she'll show you how to separate genuine disruption from overhyped noise—and more importantly, how to stop fearing the change and start leaning into it with curiosity.

• A new lens for evaluating which emerging behaviors deserve your attention and investment
• Real examples of what early-adopter brands are doing right now while others hesitate
• The clarity and confidence to guide your teams through disruption and turn fear into opportunity
• Strategies for positioning yourself as the leader your company turns to when consumer behavior shifts