Lindsay Pullins

Table Topics: 25 Minutes 2-rounds These interactive roundtables are designed for open dialogue, actionable takeaways, and the opportunity to learn from others facing similar hurdles. Attendees will engage fellow brands and commerce leaders to discuss real-world challenges, compare strategies and share what actually working across today’s fragmented commerce media ecosystem. 

• Table 1: Enabling Commerce Moments At Scale Through AI Optimization - Hosted by Grace Morrow, Enterprise Sales Director, MikMak
• Table 2: Using Your First Party Data to Grow Commerce Media Strategy - Hosted by Ezra Cohen, eCommerce Content Representative, Colavita
• Table 3: Defining the Metrics That Matter for Shoppable and Performance CTV - Hosted by Lindsay Pullins, Director, Head of Commerce & Performance Partnerships, Roku
• Table 4: From Exposure to Store Visit: Designing Commerce Media for Real-World Outcomes - Hosted by Danielle Kramer, SVP, GroundTruth

Collecting data isn’t the hard part, but turning it into decisions, alignment, and organizational momentum is. This panel digs into how brands are using commerce media insights not just to optimize campaigns, but to influence product development, brand messaging, promotional strategy, and long-term planning. Hear from leaders who’ve evolved beyond dashboards and reporting to build insight-driven cultures where data becomes a shared language across marketing, finance, sales, and shopper teams. These are strategic frameworks that drive smarter forecasting, scalable experimentation, and better business outcomes across the enterprise.

Objectives:

• Bridging measurement frameworks with brand, sales, and finance priorities to build consensus and accelerate decision-making
• Informing future launches, promo cycles, and cross-channel investment decision by turning commerce media reporting into predictive insights
• Building the right internal teams to turn measurement into actionable foresight