Lindsay Pullins

Director, Ad Revenue Partnerships Roku

Lindsay is Director of Ad Revenue Partnerships at Roku. She and her team are responsible for creating bespoke strategies in the Retail Media, DSP, Data, and Performance categories to bring never-before-seen partnerships and offerings to the streaming industry. Her goal is to provide differentiated partnerships to Roku’s clients that drive unique data, inventory, and accountability to Roku. Prior to Roku, Lindsay was Director, Media Product Strategy & Innovation at Kroger Precision Marketing.

Day 1: Integrating Commerce Media to Drive Revenue

4:10 PM Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Commerce media has evolved from being primarily focused on lower-funnel activities to encompassing a full-funnel marketing approach. Panelists will discuss how commerce media strategies can be effectively implemented across the funnel, and how brands can optimize their marketing efforts to drive both upper and lower-funnel results. Learn how to:

Use display advertising to build product and brand awareness
Create engaging content to drive brand awareness and consumer interest
Generate interest in a product category and retarget customers at the mid-funnel
Ensure the bottom of the funnel is secure with effective conversion strategies, including in-store promotions and point-of-sale activations
Assess tools and methods for measuring the impact of full-funnel commerce media

Check out the incredible speaker line-up to see who will be joining Lindsay.

Download The Latest Agenda