Lorraine Schwartz

Director, Digital Growth Marketing Pete & Gerry's Organics LLC

Expert in crafting and executing data-driven marketing strategies, effectively amplifying through 360 efforts to drive meaningful omnichannel sales growth that maximizes customer LTV. Currently spearheading growth for Pete & Gerry's Organics, helping them spread their mission for healthier hens, healthier eggs, and a healthier planet.

Monday, March 9th 2026

1:30 PM Panel: Your Data's a Mess. Don't Wait for Perfect: Decide Today, Build for Tomorrow

Perfect data is a myth, but great commerce media decisions happen anyway. This panel addresses the reality every practitioner face: fragmented reporting, inconsistent attribution windows, and missing data points that make comprehensive measurement feel impossible. Hear from brand leaders how they found the clarity in the chaos to build successful programs while continuously improving their analytical foundation.

Objectives:

Combining multiple imperfect sources into more reliable business insights
Prioritizing strategies that focus on measurement improvement efforts where they’ll have the biggest impact on decision making
Learning to give your recommendations and results while acknowledging data limitations

Tuesday, March 10th 2026

3:10 PM Interactive Working Groups

After two days of learning and networking, close out your conference experience with your peers during the interactive working groups. Return to the office with fresh ideas and a solidified playbook to leverage commerce media to drive profitable growth. Choose from one of four interactive sessions to align with your business objectives:

1) Making Your Next Media Dollar Count: Where Brands Are Deciding To Invest In

2) Bridging the Funnel Divide: Measuring True Impact Across Every Touchpoint

3)Win Executive Support by Demonstrating Commerce Media Incrementality

Check out the incredible speaker line-up to see who will be joining Lorraine.

Download The Latest Agenda