Commerce media leaders are being asked to move real money, but the people who sign off on that budget often don't believe the story behind the numbers. Incrementality tests, ROAS replacements, clean-room graphs, and channel reports are necessary, but they don't win skeptical CFOs, CMOs, or sales leaders on their own. 

In this interactive panel, brand-side operators walk through how they re-framed commerce media from "retail media line item" into a growth narrative that leadership could actually repeat: the before-and-after story, the handful of metrics that matter in the boardroom, and the moments when they had to kill their own favorite slides to keep the story simple.