Marcus Gverzdys

Director, Sales Xnurta

Marcus Gverzdys is a retail media attribution expert and the Director of Sales at Xnurta, an AI-powered retail media optimization and intelligence platform that won Amazon’s Technology Innovation and Beyond the Funnel Awards in 2024. With deep expertise in Amazon Ads, omnichannel strategies, and AI technology, he has helped brands—both emerging and established—navigate the complexities of retail media and maximize their investments. Marcus is passionate about empowering businesses with the tools and insights needed to drive measurable growth. His strategic approach helps brands stay ahead of the curve, optimize performance, and achieve eCommerce long-term success.

Day 1: Integrating Commerce Media to Drive Revenue

2:50 PM Panel Discussion: Connecting Data and Analytics for Enhanced Personalization

85% of consumers want a more personalized experience when shopping. With the decline of cookies, brands are experiencing the pressures of data scarcity which is further complicated by data silos. Panelists will discuss how their businesses are tackling these challenges to deliver more personalized experiences, including:

Using clean rooms to partner with other data owners to enhance personalization
Leveraging a unified platform to build tools for personalizing search and merchandising
Engaging consumers to share more data for tailored marketing approaches
Defining business use cases and translating from commerce to analytics

Check out the incredible speaker line-up to see who will be joining Marcus.

Download The Latest Agenda