Melanie Zimmermann

Global GM of Retail Media Criteo

Melanie Zimmermann joined Criteo as General Manager, Global Retail Media in January 2024. In this role, she is responsible for further building and scaling Criteo’s retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo’s leading position in commerce media. Melanie came to Criteo from Macy’s, where she successfully built the company’s retail media network, most recently as VP, Head of Macy’s Media Network. Melanie started her career in consulting with Bain & Company in Europe before joining Macy’s in 2013.

Day 2, Tuesday, March 10

8:50 AM Fireside Chat: Designing for the Future: Developing Strategies for the Next Wave of Commerce Innovation

In this dynamic fireside chat, Sherry Smith, President of Retail Media at Criteo, will unpack the seismic shifts reshaping the commerce media landscape. From the rise of agentic AI and its impact on consumer discovery, to the expansion of new and innovative ad formats, to the ongoing challenges that fragmentation and standardization pose, Sherry will explore how brands and retailers can stay ahead of the curve. Attendees will gain actionable strategies to unlock new revenue streams, harness first-party data, and build resilient, scalable retail media networks in an increasingly fragmented ecosystem. Attendees will leave with a clearer understanding of the evolving retail media landscape and practical strategies to drive growth, efficiency, and innovation in their own organizations.

Executive, Criteo

Check out the incredible speaker line-up to see who will be joining Melanie.

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