Michael Foulkes

Director, Customer Success Pacvue

Michael leads Pacvue’s Customer Success practice, helping brands and agencies of all sizes, globally, maximize their adoption of Pacvue and win in a fragmented e-commerce ecosystem. He has spend 10 years in the e-commerce world, and has a passion for helping brands maximize the incremental return on their retail media investment.

Tuesday, March 10th 2026

9:30 AM Case Study: Retail Media’s Next Frontier: Breaking Silos, Rethinking Measurement, and Turning Fragmented Channels into Incremental Growth

As discovery commerce, social platforms, AI tools, and agentic shopping expand the boundaries of commerce, brands must rethink not only their media strategies, but also how their organizations operate and how success is measured.

This session will explore how the consumer journey is fragmenting across platforms and ecosystems – from which ad formats are most influential to which channels are leading discovery – and dive into real-world case studies highlighting how brands are evolving beyond siloed retail media strategies.

Attendees will walk away with practical insights on unifying media teams, implementing cross-platform measurement strategies, and elevating tailored creative as a competitive differentiator across social, STV, and other growing commerce channels."

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda