Michael Foulkes

Retail media networks promise transparency, but their measurement reports often feel like black boxes filled with inflated metrics and attribution claims that don't match your internal data. Smart brands are turning to data clean rooms as their secret weapon for validating RMN performance, cross-referencing campaign data, and uncovering the truth behind retailer dashboards. This case study reveals how clean room technology is revolutionizing measurement verification, enabling brands to fact-check RMN claims while building more accurate attribution models that actually reflect business impact.

• Learning to build cross-platform attribution models that reveal true incremental impact beyond what each retailer claims
• Negotiating better measurement transparency with retail partners by leveraging clean room insights as bargaining power
• Creating techniques that show measurement gaps and inconsistencies across multiple RMN systems