Michele McNamara

One of the biggest goals is proving how digital touchpoints influence in-store sales and how physical stores drive online conversions. This panel shares how experts solved the omnichannel attribution challenge, revealing approaches that tie together the entire customer journey into one clear picture of incremental impact. You’ll explore advanced methods for tracking cross-channel lift, learn how to optimize campaigns around total customer value instead of isolated metrics, and gain insights into building measurement systems that reflect the full path to purchase, no matter where it happens.

• Maximizing total business impact by learning cross-channel optimization strategies
• Tracking customer journeys across digital and physical touchpoints with statistical confidence
• Justifying omnichannel measurement investments by demonstrating improved marketing efficiency and customer insights