Mitch Cristol

VP, Practice Leader (Beverages) InMarket

Mitch Cristol, VP of Beverage at InMarket, has spent his entire career in the adult beverage space. He brings 25 years of supplier-side experience across Beer (Anheuser-Busch and Molson Coors) and Wine & Spirits (Pernod Ricard), with leadership roles spanning Sales, Marketing, and Strategy at both national and local field levels. For the past six years, Mitch has been in the AdTech space, specializing in the adult beverage vertical.

Day 1, Monday, March 9

2:10 PM Workshop: Using Shadow P&Ls For Real Results: Aligning Teams and Clarifying Accountability

As retail media investments surge, many brands still struggle with internal friction over who owns performance, budget, and results. This workshop explores how leading organizations are using “shadow P&Ls” to drive alignment across sales, marketing, brand and data teams giving clearer visibility, shared goals, and leaders a true seat at the table.

Objectives:

Learning how to balance retailer-wide investment planning with channel-specific performance metrics.
Discovering team structures that align RMN activation with broader sales and marketing goals.
Gaining practical strategies for reducing internal friction and proving value across every dollar spent.

Check out the incredible speaker line-up to see who will be joining Mitch.

Download The Latest Agenda