Nick Pirog

Director of Performance & Insights Roundel

Nick Pirog joined Roundel in April 2023. As Director of Performance & Insights, he is focused on enabling Roundel’s efforts to drive performant campaigns for advertisers, as well as develop and strengthen Roundel’s overall measurement roadmap aligned to market needs. Prior to working at Roundel, Nick honed his skills as an Analytics and Strategic Partnerships leader for over 12 years—working with notable companies, including Google, BBDO Atlanta, and BKV. He earned his degree from Emory University – Goizueta Business School.

Tuesday, March 10th 2026

12:00 PM Panel: From Measurement to Foresight: Turning Data Into a Cross Departmental Brand Strategy

Collecting data isn’t the hard part, but turning it into decisions, alignment, and organizational momentum is. This panel digs into how brands are using commerce media insights not just to optimize campaigns, but to influence product development, brand messaging, promotional strategy, and long-term planning. Hear from leaders who’ve evolved beyond dashboards and reporting to build insight-driven cultures where data becomes a shared language across marketing, finance, sales, and shopper teams. These are strategic frameworks that drive smarter forecasting, scalable experimentation, and better business outcomes across the enterprise.

Objectives:

Bridging measurement frameworks with brand, sales, and finance priorities to build consensus and accelerate decision-making
Informing future launches, promo cycles, and cross-channel investment decision by turning commerce media reporting into predictive insights
Building the right internal teams to turn measurement into actionable foresight

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda