Commerce Media Brand Summit 2026

March 9 - 10, 2026

The Whitley Hotel, Atlanta, GA

Olivia Giaimo

Olivia Giaimo

AVP - Omni Media - Chobani Craft & Commerce

Day 1, Monday, March 9

4:10 PM Fireside Chat: From Negotiation to Partnership: Rethinking JBP with Retail Media Networks

Joint Business Plans with retail media networks offer meaningful opportunities to create shared value—but true success comes from open collaboration, aligned priorities, and clearly defined measures of success.

This discussion will tackle strategies top brands use to create true partnerships with their Retail Media Network partners. Discover how to define and activate your unique value, align brand and retail objectives, and collaborate on partnership models that drive sustainable, mutual long-term growth.

Objectives:

    • Establishing shared accountability through agreed-upon goals and success metrics
    • Evolving the brand–RMN relationship from transactional advertising to strategic partnership
    • Co-creating a value proposition that showcases each partner’s unique strengths and assets 

    Check out the incredible speaker line-up to see who will be joining Olivia.

    Download The Latest Agenda