Olivia Hawkins

With any budget, big or small, there’s never enough. We will explore how you reach critical mass and reach your target audience where they are in the consumer funnel. The session will consider planning across channels and platforms, brand, retail and commerce media, and how marketing and media leaders have to make the hard choices, considering appropriate indicators of performance at the appropriate time.

Key learning objectives:

• Holistic media planning across media supporting brand, retail and DTC/eComm

• Efficient budget allocation across channels and media goals

• Clarifying your brief and goals and aligning KPIs and optimization mechanisms