Olivia Hawkins

Joint Business Plans with retail media networks have the potential to unlock added value but success depends on negotiating from a position of strength. This presentation will tackle strategies top brands use to secure better terms, exclusive opportunities, and stronger relationships with major retail partners. Discover how to define your unique value, align the brands priorities with the retail and build partnerships that drive long term advantages.  

Objectives:

• Creating a value proposition that highlights your unique assets and make retailers compete for your business and investment
• Developing mutual accountability and shared success metrics between the brand and RMN
• Positioning your brand as a strategic partner rather than another advertiser