Paras Shah

As Senior Director, Digital Media at Georgia-Pacific, Paras Shah oversees all programmatic media, social media, search marketing and retailer media across Georgia-Pacific’s entire portfolio of retail brands, including Angel Soft, Quilted Northern, Sparkle, Brawny, Dixie, and Vanity Fair. Prior to his current role, Paras led the transformation of Georgia-Pacific’s omnichannel shopper marketing strategy as the pandemic changed the way consumers shop, and he has 15+ years of experience and expertise across digital marketing, brand management, shopper marketing, eCommerce & retail media.