Paras Shah

Senior Director, Digital Media Georgia-Pacific LLC

As Senior Director, Digital Media at Georgia-Pacific, Paras Shah oversees all programmatic media, social media, search marketing and retailer media across Georgia-Pacific’s entire portfolio of retail brands, including Angel Soft, Quilted Northern, Sparkle, Brawny, Dixie, and Vanity Fair. Prior to his current role, Paras led the transformation of Georgia-Pacific’s omnichannel shopper marketing strategy as the pandemic changed the way consumers shop, and he has 15+ years of experience and expertise across digital marketing, brand management, shopper marketing, eCommerce & retail media.

Day 1: Integrating Commerce Media to Drive Revenue

3:45 PM Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Commerce media has evolved from being primarily focused on lower-funnel activities to encompassing a full-funnel marketing approach. Panelists will discuss how commerce media strategies can be effectively implemented across the funnel, and how brands can optimize their marketing efforts to drive both upper and lower-funnel results. Learn how to:

Use display advertising to build product and brand awareness
Create engaging content to drive brand awareness and consumer interest
Generate interest in a product category and retarget customers at the mid-funnel
Ensure the bottom of the funnel is secure with effective conversion strategies, including in-store promotions and point-of-sale activations
Assess tools and methods for measuring the impact of full-funnel commerce media

Check out the incredible speaker line-up to see who will be joining Paras.

Download The Latest Agenda