Rachel Porges

Digital screens, smart shelves, and connected experiences are transforming physical retail into a dynamic media environment where brands can influence purchase decisions at the critical moment of truth. This presentation explores the in-store retail media revolution through innovative shelf strategies, geo-targeted promotions, and seamless omnichannel experiences. Understand how to integrate in-store campaigns with your broader media strategy for maximum impact.

Objectives:

• Discovering measurement strategies that track the impact of in-store digital media on purchase behavior and brand preference
• Securing premium in-store placement and favorable measurement terms with retail partners
• Connecting the in-store experiences with online retargeting for seamless omnichannel customer journeys