Sara Goucher

Brands have a lot to gain from commerce media networks. It’s an opportunity for more effective ad spend and the first-party data that brands and retailers have gives access to enhanced engagement opportunities. Hear from a panel of experts who will discuss best practices to align strategies to drive long-term value and growth, including: 

• Techniques for integrating long-term goals with immediate retail needs 
• Developing comprehensive business plans that include commerce media investments and in-store initiatives 
• Collaborating for successful launches with retailers 
• Driving innovation and co-value creation in retail media investments and in-store planning 
• Building mutual capabilities around first party data to fine tune audiences and transparent reporting