Sara Weitzel

85% of consumers want a more personalized experience when shopping. With the decline of cookies, brands are experiencing the pressures of data scarcity which is further complicated by data silos. Panelists will discuss how their businesses are tackling these challenges to deliver more personalized experiences, including:  

• Using clean rooms to partner with other data owners to enhance personalization 
• Leveraging a unified platform to build tools for personalizing search and merchandising 
• Engaging consumers to share more data for tailored marketing approaches 
• Defining business use cases and translating from commerce to analytics