Sara Weitzel

Global Capability Leader, SEM/SEO & Retail Media Kimberly-Clark Corporation

Sara Weitzel is an industry leader in Search & Retail Media, spending the last 12 years helping CPG brands connect with consumers through digital channels. Sara is a former performance marketing agency lead turned client-side subject matter expert. As the Global Search & Retail Media Lead at Kimberly-Clark, she coaches and inspires K-C’s brands to innovate and develop best practice in the ever-changing search and retail media landscape. She loves demystifying search and retail media for K-C’s teams to unlock its power for K-C brands.

Day 1: Integrating Commerce Media to Drive Revenue

2:45 PM Panel Discussion: Connecting Data and Analytics for Enhanced Personalization

85% of consumers want a more personalized experience when shopping. With the decline of cookies, brands are experiencing the pressures of data scarcity which is further complicated by data silos. Panelists will discuss how their businesses are tackling these challenges to deliver more personalized experiences, including:

Using clean rooms to partner with other data owners to enhance personalization
Leveraging a unified platform to build tools for personalizing search and merchandising
Engaging consumers to share more data for tailored marketing approaches
Defining business use cases and translating from commerce to analytics

Check out the incredible speaker line-up to see who will be joining Sara.

Download The Latest Agenda