Shanteria Jones

Director, Shopper Marketing Chobani

Shanteria Jones is a recognized leader in shopper marketing and retail media. In her role at Chobani, she leads the Walmart and Club businesses, delivering innovative, insight-driven campaigns that connect brand storytelling to real-world consumer behavior. With a strong track record in omnichannel engagement, Shanteria brings a passion for elevating the shopper experience—blending digital media, in-store activation, and commerce insights to drive meaningful business impact. She was named to the Path to Purchase Institute’s 40 Under 40 Class of 2024, recognizing her as a next-generation leader in the evolving world of commerce marketing.

Day 1, Monday, March 9

4:10 PM Presentation: From Negotiation to Partnership: Rethinking JBP with Retail Media Networks

Joint Business Plans with retail media networks offer meaningful opportunities to create shared value—but true success comes from open collaboration, aligned priorities, and clearly defined measures of success.

This discussion will tackle strategies top brands use to create true partnerships with their Retail Media Network partners. Discover how to define and activate your unique value, align brand and retail objectives, and collaborate on partnership models that drive sustainable, mutual long-term growth.

Objectives:

Establishing shared accountability through agreed-upon goals and success metrics
Evolving the brand–RMN relationship from transactional advertising to strategic partnership
Co-creating a value proposition that showcases each partner’s unique strengths and assets

Check out the incredible speaker line-up to see who will be joining Shanteria.

Download The Latest Agenda