Shanteria Jones

Director, Shopper Marketing Chobani

Shanteria Jones is a recognized leader in shopper marketing and retail media. In her role at Chobani, she leads the Walmart and Club businesses, delivering innovative, insight-driven campaigns that connect brand storytelling to real-world consumer behavior. With a strong track record in omnichannel engagement, Shanteria brings a passion for elevating the shopper experience—blending digital media, in-store activation, and commerce insights to drive meaningful business impact. She was named to the Path to Purchase Institute’s 40 Under 40 Class of 2024, recognizing her as a next-generation leader in the evolving world of commerce marketing.

Day 1, Monday, March 9

4:10 PM Presentation: The Art Of The Deal: Negotiating With RMNs To Create A Valuable JBP Plan

Joint Business Plans with retail media networks have the potential to unlock added value but success depends on negotiating from a position of strength. This presentation will tackle strategies top brands use to secure better terms, exclusive opportunities, and stronger relationships with major retail partners. Discover how to define your unique value, align the brands priorities with the retail and build partnerships that drive long term advantages.

Objectives:

Creating a value proposition that highlights your unique assets and make retailers compete for your business and investment
Developing mutual accountability and shared success metrics between the brand and RMN
Positioning your brand as a strategic partner rather than another advertiser

Check out the incredible speaker line-up to see who will be joining Shanteria.

Download The Latest Agenda