Shaun Brown is a 25-year veteran of the commerce, media, and retail ecosystem, currently serving as CEO & Founder of BirdDog Agency. In this role, he sets the agency’s vision, forges strategic partnerships, and leads growth initiatives designed for the future of retail media and shopper-driven marketing. Over his career, Shaun has held leadership roles at both global and independent marketing organizations, including managing commerce divisions within IPG and playing a pivotal role at Tinuiti, where he oversaw shopper and commerce practices. Throughout these tenures, he’s built and led teams of more than 250 professionals across diverse global markets, driving innovation at the intersection of data, technology, and AI-driven media. Shaun’s leadership is grounded in a track record of award-winning work and a passion for helping brands unlock new growth through retail media, emerging tech, and strategic media integration. He is an advocate for bridging brand and commerce strategies, and believes the next frontier in retail lies in the seamless fusion of audience, data, and execution.