Shawn McGahee

Sr. Director, Performance and Insights Roundel

Shawn McGahee, Roundel’s Sr Director of Performance and Insights responsible for Roundel's approach to performance strategy, closed loop measurement, incrementality and guest insights to drive profitable growth for Roundel's advertisers.

Beginning his career in Retail Media at Triad, Shawn is a sales and marketing leader with 20 years of experience using advancements in data and technology to help Fortune 500 companies redesign corporate brand strategy, optimize digital marketing investments, and generate multi-million dollar business growth.

Bringing depth of retail media experience including serving as the Head of Retail Media for Google and broad industry expertise across Retail, CPG, Tech, Telecom and Agency environments.

Day 2, Tuesday, March 10

12:00 PM Panel: From Measurement to Foresight: Turning Data Into a Cross Departmental Brand Strategy

Collecting data isn’t the hard part, but turning it into decisions, alignment, and organizational momentum is. This panel digs into how brands are using commerce media insights not just to optimize campaigns, but to influence product development, brand messaging, promotional strategy, and long-term planning. Hear from leaders who’ve evolved beyond dashboards and reporting to build insight-driven cultures where data becomes a shared language across marketing, finance, sales, and shopper teams. These are strategic frameworks that drive smarter forecasting, scalable experimentation, and better business outcomes across the enterprise.

Objectives:

Bridging measurement frameworks with brand, sales, and finance priorities to build consensus and accelerate decision-making
Informing future launches, promo cycles, and cross-channel investment decision by turning commerce media reporting into predictive insights
Building the right internal teams to turn measurement into actionable foresight

Check out the incredible speaker line-up to see who will be joining Shawn.

Download The Latest Agenda