Steve McGowan

Sr. Director, US Consumer Experience Mondelez International

McGowan has over +25 years of experience in Marketing & Sales. He has held successive roles in brand management, category development & planning, shopper marketing, sales strategy, category management, shopper insights, shopper activation, point-of-sale, industry affairs, media and consumer experience. He has worked at HJ Heinz, Cadbury, Kraft Foods and Mondelez International. He and his wife have 4 daughters and they reside in NJ.

Day 2, Tuesday, March 10th

12:00 PM Keynote Panel: Beyond the Algorithm: How Brands Are Winning in the Creator Economy + Commerce Media Convergence

Social media platforms are rapidly becoming full-scale commerce hubs, enabling seamless product discovery and purchase through features like shoppable posts, live shopping, and in-app checkout. This session explores how brands are using these tools, along with data-driven targeting and commerce media integration, to optimize campaign performance and increase ROI.

Objectives:

Leverage social platforms' native commerce tools and retail media networks to drive conversion from discovery to purchase.
Use first-party data and audience signals to build highly targeted, personalized campaigns that improve efficiency and ROI.
Incorporate creator partnerships and UGC to enhance credibility, spark engagement, and support measurable sales impact

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda