TJ Hanel

Director, Omni Commerce RMN National Retailer Media Strategy Kellanova

Seasoned CPG leader with 25+ years driving growth across food and beverage through roles in retail media, omni-commerce, shopper marketing, brand innovation, R&D, supply chain, and strategic sourcing. I bring a unique end-to-end perspective that connects strategy to execution across digital and physical retail. Currently leading retailer media strategy that powers digital acceleration, I specialize in integrating omni media, assortment, and commercial levers to unlock incremental growth and enterprise value.

Day 1, Monday, March 9

10:10 AM Keynote Panel: Winning On A Flat Budget: Maximizing Brand Growth During Lean Times

In today’s economy, brands face an impossible choice on whether to maintain reach or sacrifice performance. This keynote panel explores how the smartest companies highlight innovative approaches to budget allocation, media planning, technology adoption, and cross-functional collaboration that help brands turn budget constraints into opportunities for efficiency and impact.. These are hard-won insights from leaders who've turned budget constraints into competitive advantages.

Objectives:

Maximizing impact by reallocating spend from underperforming to high-return commerce media channels
Securing additional budget by demonstrating clear ROI and incremental revenue contribution to leadership
Maintaining brand presence and market share when facing significant budget cuts or economic uncertainty

Check out the incredible speaker line-up to see who will be joining TJ.

Download The Latest Agenda