Tom Limongello

Founder Nextipedia | Host, The Middlemen Podcast

Tom Limongello works with retailers, publishers, and brands to build modern retail media businesses—where media, merchandising, and trade planning converge. His work spans ad server platforms, in-store monetization, measurement, and operating models that move retail media beyond sponsored search. Tom has helped launch and scale retail media networks for grocers and mass merchants including Albertsons, Ahold-Delhaize, and Dollar General, and previously worked in China on trade marketing programs with Unilever. He is the founder of Nextipedia and host of The Middlemen Podcast, where he explores how retailers are becoming the next generation of publishers—and why most organizations are still structurally unprepared for that shift.

Day 1, Monday, March 9

2:50 PM Panel: Delivering Effective Personalization By Harnessing Data And Analytics

Today’s commerce marketers face heightened challenges connecting scattered data sources while meeting consumer demands for personalization and complying with new privacy regulations. This panel will explore how brands can unify retail, media, and first-party data, leverage secure data collaboration tools, improve data quality and accessibility, and apply robust analytics for measurable business impact. Panelists will share actionable strategies for breaking down silos and turning data into competitive advantage. Attendees will gain practical frameworks to deliver relevant, analytics-powered personalization that drives real results.

Objectives:

Unifying retail, media, and first-party data for a complete customer view.
Prioritizing data quality, governance, and accessible analytics for all teams.
Applying advanced analytics and clear measurements to turn personalization into proven business growth.

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda