Tommy Shaw

As retail media investments surge, many brands still struggle with internal friction over who owns performance, budget, and results. This workshop explores how leading organizations are using “shadow P&Ls” to drive alignment across sales, marketing, brand and data teams giving clearer visibility, shared goals, and leaders a true seat at the table. 

Objectives:

• Learning how to balance retailer-wide investment planning with channel-specific performance metrics.
• Discovering team structures that align RMN activation with broader sales and marketing goals.
• Gaining practical strategies for reducing internal friction and proving value across every dollar spent.