Vanessa Motley Coleman

Senior Vice President of Partnerships A-Frame Brands

Vanessa Motley Coleman is a seasoned brand leader with over 15 years of experience building and scaling consumer brands across beauty, personal care, baby, and fashion. She currently serves as Senior Vice President, Partnerships at A-Frame Brands, where she leads strategic partnerships and brand expansion initiatives, helping established companies identify growth opportunities and bring new, brand-accretive products to market.

Prior to A-Frame, Vanessa was part of the leadership team at The RealReal (NASDAQ: REAL) during its high-growth phase, helping guide the company through its initial public offering, and previously headed Client Experience at Weddington Way (acquired by Gap Inc.). She brings a deeply consumer-centric perspective informed by operational rigor and cross-functional leadership, and holds an MBA from Stanford Graduate School of Business.

Day 1, Monday, March 9

2:50 PM Panel: Delivering Effective Personalization By Harnessing Data And Analytics

Today’s commerce marketers face heightened challenges connecting scattered data sources while meeting consumer demands for personalization and complying with new privacy regulations. This panel will explore how brands can unify retail, media, and first-party data, leverage secure data collaboration tools, improve data quality and accessibility, and apply robust analytics for measurable business impact. Panelists will share actionable strategies for breaking down silos and turning data into competitive advantage. Attendees will gain practical frameworks to deliver relevant, analytics-powered personalization that drives real results.

Objectives:

Unifying retail, media, and first-party data for a complete customer view.
Prioritizing data quality, governance, and accessible analytics for all teams.
Applying advanced analytics and clear measurements to turn personalization into proven business growth.

Check out the incredible speaker line-up to see who will be joining Vanessa Motley.

Download The Latest Agenda