Wesley Saraceni

Senior Director, Digital Marketing Mondelez International

Wesley Saraceni is Senior Director of Digital Commerce & Retail Media at Mondelēz International, where he leads consumer data strategy, DTC growth, in house content production, and retail media activation across brands including OREO, CLIF Bar, Ritz, and Sour Patch Kids. His work connects media, AI enabled content, and commerce performance to drive profitable growth across omni channel. He lives in Miami with his partner and two dogs, Mango and Coco. Outside of work, Wesley is an avid daily runner and scuba enthusiast.

Day 2, Tuesday, March 10

11:40 AM Presentation: Replacing ROAS: How Incrementality Changed Mondelez's Retail Media Playbook

This case study shows how Mondelez transitioned from last-touch to incrementality measurement as the signal guiding tactical campaign optimization. We’ll walk through the measurement framework, the learnings on which tactics were the most incremental, and how optimizing based on causal impact drove measurable gains in media efficiency and growth.

Check out the incredible speaker line-up to see who will be joining Wesley.

Download The Latest Agenda