Yuni Baker-Saito

CEO and Co-Founder Chicory

Yuni Baker-Saito is the CEO and co-founder of Chicory, the leading contextual commerce advertising platform. In his role as CEO, Yuni oversees the overall operations of Chicory and shapes its long-term strategy. Recognized for his outstanding contributions to the industry, Yuni has been honored as a Path to Purchase 40 Under 40 and Forbes 30 Under 30 recipient. A passionate speaker in the advertising space, Yuni frequently shares his expertise on emerging trends in contextual commerce, retail media, shopper marketing, and digital grocery. Beyond his professional pursuits, Yuni is committed to nurturing the next generation of entrepreneurs. He actively engages in mentorship programs such as the Entrepreneurs Roundtable Accelerator, Colgate University's Thought into Action, and Built By Girls.

Day 1, Monday, March 9th

1:30 PM Panel: The Omnichannel Approach: Unifying In-Store, Onsite, and Offsite Media for True Incremental Growth

One of the biggest goals is proving how digital touchpoints influence in-store sales and how physical stores drive online conversions. This panel shares how experts solved the omnichannel attribution challenge, revealing approaches that tie together the entire customer journey into one clear picture of incremental impact. You’ll explore advanced methods for tracking cross-channel lift, learn how to optimize campaigns around total customer value instead of isolated metrics, and gain insights into building measurement systems that reflect the full path to purchase, no matter where it happens.

Maximizing total business impact by learning cross-channel optimization strategies
Tracking customer journeys across digital and physical touchpoints with statistical confidence
Justifying omnichannel measurement investments by demonstrating improved marketing efficiency and customer insights

Check out the incredible speaker line-up to see who will be joining Yuni.

Download The Latest Agenda