Yuni Baker-Saito is the CEO and co-founder of Chicory, the leading contextual commerce advertising platform. In his role as CEO, Yuni oversees the overall operations of Chicory and shapes its long-term strategy. Recognized for his outstanding contributions to the industry, Yuni has been honored as a Path to Purchase 40 Under 40 and Forbes 30 Under 30 recipient. A passionate speaker in the advertising space, Yuni frequently shares his expertise on emerging trends in contextual commerce, retail media, shopper marketing, and digital grocery. Beyond his professional pursuits, Yuni is committed to nurturing the next generation of entrepreneurs. He actively engages in mentorship programs such as the Entrepreneurs Roundtable Accelerator, Colgate University's Thought into Action, and Built By Girls.