Commerce Media Brand Summit 2025

March 10 - 11, 2025

The Westin Buckhead, Atlanta, GA

Courtney Black

Director, Account Strategy and Planning Conquer Worldwide

Day 2: Brand Retailer Collaboration and Future Growth

11:35 AM Fireside Chat: The New Frontier - Where Connected TV Meets Commerce Media

As CTV advertising spend races towards $42.4 billion by 2027, the convergence with Commerce Media is reshaping the advertising landscape. This fireside chat will explore how this powerful combination is creating unprecedented opportunities for targeted advertising and measurable results.  Learn strategies to harness the synergy between CTV and Commerce Media, including: 

  • Integrating CTV with Commerce Media for consistent messaging from awareness to purchase  
  • Leveraging retail first-party data to supercharge CTV targeting and personalization  
  • Attributing CTV ad exposure to actual purchase behavior, both online and in-store  
  • Turning CTV viewers into immediate customers with shoppable TV

Check out the incredible speaker line-up to see who will be joining Courtney.

Download The Latest Agenda