Brianna Buckley

Brands have a lot to gain from commerce media networks. It’s an opportunity for more effective ad spend and the first-party data that brands and retailers have gives access to enhanced engagement opportunities. Hear from a panel of experts who will discuss best practices to align strategies to drive long-term value and growth, including: 

• Techniques for integrating long-term goals with immediate retail needs 
• Developing comprehensive business plans that include commerce media investments and in-store initiatives 
• Collaborating for successful launches with retailers 
• Driving innovation and co-value creation in retail media investments and in-store planning 
• Building mutual capabilities around first party data to fine tune audiences and transparent reporting

As CTV advertising spend races towards $42.4 billion by 2027, the convergence with Commerce Media is reshaping the advertising landscape. This fireside chat will explore how this powerful combination is creating unprecedented opportunities for targeted advertising and measurable results. Learn strategies to harness the synergy between CTV and Commerce Media, including: 

• Integrating CTV with Commerce Media for consistent messaging from awareness to purchase  
• Leveraging retail first-party data to supercharge CTV targeting and personalization  
• Attributing CTV ad exposure to actual purchase behavior, both online and in-store  
• Turning CTV viewers into immediate customers with shoppable TV