Brett Richardson

Director, Media and Marketing Chobani

Brett is a Director of Media and Marketing for Chobani, a food maker with a mission of making high-quality and nutritious food accessible to more people. Responsible for Chobani’s paid media investment and digital strategy, Brett leads the future-proofing of media and digital channels to drive business outcomes.

Prior to Chobani Brett worked at Essence Global where he supported YouTube and Google's global marketing and media efforts, leading a team of media channel experts to drive adoption of products across 67 counties. Outside of work Brett enjoys cooking and volunteers his time providing employment mentorship with the AHRC and is a Board Member of Popcorn for the People.

Day 1: Integrating Commerce Media to Drive Revenue

4:05 PM Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Commerce media has evolved from being primarily focused on lower-funnel activities to encompassing a full-funnel marketing approach. Panelists will discuss how commerce media strategies can be effectively implemented across the funnel, and how brands can optimize their marketing efforts to drive both upper and lower-funnel results. Learn how to:

Use display advertising to build product and brand awareness
Create engaging content to drive brand awareness and consumer interest
Generate interest in a product category and retarget customers at the mid-funnel
Ensure the bottom of the funnel is secure with effective conversion strategies, including in-store promotions and point-of-sale activations
Assess tools and methods for measuring the impact of full-funnel commerce media

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda